As we move into a new year with anticipation for the opportunities and challenges ahead, I think of these sentiments, once attributed to Seneca: “Every new beginning comes from another beginning’s end.”
The year 2023 signifies the official closing of a wild, unexpected chapter in real estate history: two years of unprecedented, frenzied homebuying and rapid home price appreciation caused by a once-in-a-lifetime pandemic. In 2022, the ground began to shift for the luxury residential sector; the market will continue to find its footing this year until it reaches a more normal, balanced state. The cyclical nature of real estate means that the agent must always accept and adapt to new beginnings. Coldwell Banker Global Luxury Property Specialists are encouraged to do one better: accept, adapt and move forward.
Moving forward is exactly what the Coldwell Banker Global Luxury team is doing. We’re not waiting to “see what the market does” in January. We’re taking action now to get a new batch of business resources out to you so that you can better serve your clients in this moment. In a matter of weeks, we’ll be mailing out our newest issue of Homes & Estates magazine – another stunner that covers every inch of the modern luxury lifestyle from travel to interior design. Even if your clients are feeling extra cautious right now, they still want experiences they can remember, both outside and inside their homes. It turns out that the “seize the day” spirit that started during the pandemic is not so easily lost. Our expanded cover customizations could provide you with the perfect opening to reconnect with a client or simply remind them that you’re thinking of them. Even better – go the extra mile and enclose it with your name and a handwritten personal note!
The Report 2023, our annual global luxury real estate market outlook, will also be forthcoming later in the first quarter. This year, we expanded our survey to gain a larger share of agent insights. Our goal with this report, like all others before it: to always deliver the most relevant, up-to-date data that you can actually use and apply to your business. We are also excited to add some new features and information that we think will have practical applications for you as you look for creative ways to allay your clients’ concerns about the future. Expect more social media assets that you can download, more options for customizing for your local marketplace and more editorialized design. We want The Report to have a long shelf life, ensuring that it will always be able to “grow” with you, whether you’re a print fan or a digital devotee. If you’ve never used The Report to promote yourself as a luxury real estate authority in your market, now is the time. Be the answer to your clients’ questions and be their guide.
Embrace this new year and a new beginning. Let’s move forward.